The Search: How Google and Its Rivals Rewrote the Rules of Business

February 11, 2007 at 4:56 am Leave a comment

151.jpgThe Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle

Just finished reading “The Search: How Google and its rivals rewrote the rules of business and transformed our culture”.   Pretty decent read, way too much about the computer side of it and not enough about the individuals who developed, created, and put it all together.    He also uses way too much unneeded profanity.  Not sure of his intention with the cusswords, but it was definitely un needed and detracted from the work’s professionalism. 

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Entry filed under: google, John Battelle, The Search:.

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